Marketing – Page 2

Organic Farming & Climate Change

Could organic farming help us mitigate and adapt to climate change? As part of the SOLMACC Life project, 12 organic farmers in Sweden, Germany and Italy are pioneering climate-friendly farming practices. Click HERE to read the examples of innovation, in… Read more

Frozen Bakery Products

While the global frozen bakery products market is growing at an average rate of about 8% and is expected to reach US $ 23.5 billion by 2022, the situation in Greece is rather disappointing. The frozen dough retail category has… Read more

Global Dairy Market

The global Dairy market in estimated at approximately to US$ 630 billion for 2016 and is expected to grow marginally during 2017–2020. Growth is expected to come mainly from the developing countries in Asia-Pacific, MEA and East European regions, while… Read more

The world organic market shows a stable growth

The world organic market has exceeded 80 billion US$ in 2015, according to organic industry experts, on 3 main milestones: 1. US market provided – and still does – strong growth impulses. 2. European organic farming increased by half a… Read more

Consumption in an urban world

Shifting demographics are causing a major rebalancing of the engines of global consumption. In the past, an expanding population was a main driver of consumption growth, but now the pace of the world’s population growth is waning. This means that… Read more

Milk consumption growing through innovation

White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavored milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and… Read more

Greek Cattle Farming – Α graphical analysis

Click HERE to see that graphical analysis of the Greek cattle farming prospects. The Greek milk production covers only 46% of the Greek needs. The remaining 54% is imported from the EU. During the dairy quota regime, Greece never attained… Read more

World cheese market facts

The cheese market has been one of the most dynamic food segments with steady growth in production, consumption and international trade. The world market was worth $79.5 billion in 2012 and is expected to be worth $105.1 billion by 2019.… Read more

A Graphical Analysis on the EU Dairy Prospects

The medium-term outlook of the dairy sector prospects for the EU market 2015-2025, is presented in the graphical report followed. The analysis is based on a on a set of coherent macroeconomic assumptions according to the recent European Commission report.… Read more

Sales and Marketing Intelligence: a new approach

Sales and marketing intelligence is a process, by which market and company data are analyzed and translated into vital information. This information is then transformed to value, through effective CRM methodologies, in which customer and corporate needs are converged. Sales… Read more