Marketing News

For nearly a decade, Greek and “Greek style” yogurt has been the driving force behind growth in the yogurt and drink yogurt markets. With top players including Chobani, Danone, FAGE and Yoplait, the market has seen a quick growth over… Read more

In today’s highly turbulent environment with the ongoing economic crisis and the ever deepening recession, marketing procedures must follow specific intelligence models in order to succeed. Marketing intelligence (Mi) is a process by which information is acquired and analyzed in… Read more

The economic crisis and the ongoing recession have already changed and will continue to change consumers’ habits, attitude ​​and behavior. The shrinking income changed spending priorities: Desire marketing aligned to affordability and «best value for less money» strategy is predominant.… Read more

Τo create and satisfy customers needs profitably in today’s highly competitive and turbulent environment, marketing should follow strategic business unit procedures. If this is not achieved, marketing will be considered an unnecessary expense and will be included in the cuts… Read more

As corporations change and grow – buy companies, divest, centralize, decentralize, move from simpler to more complex products – they continually search for a glue that will hold them together, that will express to everybody with whom they deal what… Read more